Basically SEO search engine optimization is optimizing your website or blog for the search engines so they rank you high in their results (Page 1) and you get lots of traffic. Sounds easy right? Well, not quite unfortunately. SEO optimization can be a changing jigsaw puzzle, you put a piece down and the picture changes on it. There are so many aspects to SEO but here are the foundations:

• Choose keywords that you can rank for – you want High traffic and low competition but don’t be scared of competition. With the right tools you can actually take on a high competition keyword if you have done your competitive research and know you can optimize your site better than just 1 or 2 on the front page.
• Understand your competition and research what you have to do to be ranked above them – how many links, quality of links, keyword usage in Title, PR of the site they are on etc.
• Use your main keyword in your Title, Keyword Tags, Description and several times on your page (or site)
• Use LSI keywords sprinkled through out your page / site
• BACKLINKS, BACKLINKS, BACKLINKS – Did I mention backlinks? You want a VARIETY of quality backlinks with different anchor text linking to your site.

If you are serious about using SEO optimization as a strategy in your business then you need to know how to optimize your site. One of the leading courses in SEO is:

StomperNet – Not only does Stompernet provide invaluable information and education by 21 of the world’s leading SEO experts, including Brad Fallen, but included are some of the leading SEO tools… Market Samurai, Traffic Geyser and much more.

SEO Tools

Keyword Research

These are keyword research tools which have specialized SEO analysis capabilities.

Market Samurai

Keyword Elite

Competitive Research

This is where you research the SEO strategy of the 1st page results for your keyword to see whether you can compete with them. You look at what they have done to get them onto the first page ie. their Page rank, backlinks and what PR those backlinks are, age, keyword density, how and where they have used the main keyword etc.

Toolbars

• SEO for Firefox
• SEO Quake
• Search Status

You will need Firefox for most of these and you can find it here… Firefox browser

To find Competitor Links & information:

Market Samurai – Has an amazing tool called SEO Competition which gives you amazing analysis into your competition. NOTE: StomperNet has Market Samurai included as part of their price plus all of the amazing education and additional must have SEO tools. Check out the Market Samurai training videos to see how this works… Click Here

Traffic Travis – Not only can you do detailed competitor analysis, you can also track the results of your own SEO actions. There are 2 versions – Free and Paid.

Yahoo search: Type this into the search box: “link:url.com” << you don’t need quotations. the url.com is the url you want to find the backlinks for. Do this for each of the 1st page results for Google. This will give you all of the backlinks for each site.

GoRank Keyword Density Analyzer – Free tool. This is handy for competition analysis or to find your own keyword density.

Optimizing Your Blog/Website

Traffic Getting SEO Plugin – This is a fantastic WordPress plug in which completely optimizes your blog. No need to worry about Permalinks and the best settings for each plugin as it is all done for you. There are 2 versions… free and paid. Get the free first by clicking here and once you see the power of the plugin you can upgrade to reveal it’s full magic.

Sitemap Doc – It is really important you put a Google friendly sitemap on your site as it helps Google (and other SE’s) find and spider all of your pages. This is a really easy tool to use to create a sitemap.

Google xml Sitemap Generator for WordPress – This is a WordPress plugin that creates sitemaps.

More will be added as new tools are discovered… subscribe so you don’t miss anything!

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Top 3 - Backlinking Tools

There are many strategies for obtaining backlinks… but the aim is to get high page rank links and lots of them which as we know can be time consuming. Here are some invaluable tools, resources and education in this most important area.

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Calculate Your Page Rank with different linking strategies – Click Here! This is a really cool free tool to help plan a linking strategy to ensure you get the highest Page Rank for your most important pages.

One of the best services you can get is Angela’s Backlinks… for $5 a month you get 30 high quality, high PR places you can get back links for and steps on how to get them. You need to get the back links yourself or outsource it.

Link Services

With these you submit articles or blog posts and they get distributed to the network of blogs. Some of these blog networks are built for the company whilst others use blog networks made up of other members or publishers who sign up for content.

Linx Boss – LinxBoss has Re Open For New Members! – This is an automated back linking service with tracking and flexibility. You get 1000 back links a month for up to 5 sites and you only need to enter in the information once. The links come from PR 2-6 and are over 2 years old all with their own incoming links but none of the sites are interlinked. More automated and cheaper than Linkvana (below) but not as proven and not unlimited.

Linkvana – One of the best due to the fact that the blog network is built within the company so they control the blogs. Their blogs are PR2-5, have tons of inbound links themselves and have good domain age. This ensures the links you get from them are quality links… and you can get unlimited links per month.

Firepower 2.0

Unique Article Wizard

Article Marketing Automation

3 Way Links

Answer Communities

Yahoo Answers

WikiAnswers

Askeet

Answer Bag

Yedda

Buying Backlinks

iSellPR

Text Link Brokers

SitePoint Marketplace

Link Exchange

LinkMetro

Forum Posting

To find forums in your niche…

Big Boards

Forum Find

Web 2.0

LinkedIn – Set up a link in your profile

Squidoo

Hubpages

Flickr

You Tube and other Video Directories

See Web 2.0 Tab for complete list

Do Follow Websites

Comment Kahuna – Use this free tool to find high page rank blogs without DFN enabled and automatically post to those blogs.

Do Follow Social Bookmarking List – 192 Do Follow Social Bookmarking sites with a Page Rank of 3 or Higher?

Do Follow Websites – 66 Do Follow Backlinks from high PR sites

Other Fantastic Tools

SEOBook Link Tools – Analyze your link profile compared to competing websites, and find pages which would be great sources to get links from

Market Samuari – Absolutely incredible tools… You can fully check your competitors and their entire linking campaign… Click here for a free trial!

SoloSEO – Link Building – SoloSEO helps SEO to be easier, by managing keywords, content, and link building all in one place. With SoloSEO you can use professional SEO tools to track, manage, and optimize your site.

Trifector – Measure the strength of pages, blogs and entire domains based on factors inherent to popularity, influence and ranking ability and see your impact compared against others in your industry.

How Many Backlinks Do I Need?

To get first page rankings you very basically need to optimize your site better than the other on Page 1… but how do you find this out? You just need to get the same, or better links than others… or see if you CAN actually compete with them.

Very basic & easy method…

Google your keyword. Then take the url of the top 10 and go to Yahoo Search

Type this into the search box: “link:url.com” << you don’t need quotations. the url.com is the url you want to find the backlinks for.

You will get a result and know how easy it is to compete with them.

Internal Linking and Page Rank

When setting up your website or blog it is also important to understand the power of internal linking and what it can do for Page Rank if performed correctly.

Here is a fantastic free video explanation – Increase Search Engine Rank Without Incoming Links!

Calculate Your Page Rank with different linking strategies – Click Here! (The above video has a short demo of how to use this – it’s towards the end of the video)

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Top 5 - Article Marketing Tools

Keep reading for more of the Top Article Marketing Tools…

There are 2 ways to successfully use article marketing and you need to have a strategy for each option. Internet marketers fail because they don’t grasp the difference and use one technique for both.
Here are the 2 strategies and how to approach each one:

1. Gain Quality Backlinks
   This requires submitting unique content to the major Article Directories like EzineArticles.com, Go.Articles.com etc and ones with a high page rank. Although you want to use EzineArticles, the trick is to be random with everything you do so mix it up. You also want to mix up your links to home page and internal pages… and alter the anchor text ie. use website address, keywords, LSI keywords etc. For recognized backlinks you want to keep your content 100% unique when Google first sees it… that’s the key “when Google first sees it”. After Google indexes it and sees traffic going to it you can then reuse the article by spinning it and using on less important sites and/or mass submitting it for traffic.
   It is up to you as to how “unique” you want to be… the minimum you want to change an indexed article/blog post/web content is 30% so rewrite the 1st paragraph, last paragraph and change some wording in the other paragraphs. You can use Article Spinning software to help with this by rewriting once and turning into 10 to hundreds of unique articles (see below)
   TIP: Publish unique content on your site first or premium Article Directories. Once it has been indexed by Google and they see some traffic and links going to it, spin it and publish in article directories.
   TIP: EzineArticles.com has quite strict guidelines… and that’s why Google loves them! They won’t accept a lot of spun content so you need high quality, original content for them but it is definitely worth it.
2. For Traffic
   When you are using Article submissions for traffic you want to submit to as many directories as you can. You are not concerned with duplicate content as you are not wanting links so mass submit your article to as many directories as possible. An automated article submitter save you a lot of time (see below)
   TIP: Although you are mass submitting you still want to use high quality content to encourage click & therefore traffic… if your article isn’t very good who is going to click on the link to your site to read more?

Top Article Directories

More Options

There are services available now where you submit your articles which get distributed to publishers who accept content on their site. They get put on themed related sites so the article and link is relevant. These are great for backlinks and show a variety of links as opposed to just the normal social bookmarking, article directories and video sites. You can’t control where they go so you have no control over the Page Rank or quality of the site so it is not a use alone strategy though it is a great additional one. One last point is that you can become one of the blogs that accept articles… free unique content!

• Firepow 2.0 – Besides posting content to blog network it also: sets up SEO wordpress blogs & auto content and accepts unique content from other members, backlinking, social bookmarking, all run from admin interface… powerful stuff! They have a $1 for 14 Trial >> Click Here For $1 Trial
• Unique Article Wizard - Posts to blog network. Also has: submit to article directories, videos, audio and pictures, spinning ability (though I am not 100% sure how this works. I will let you know when I sign up late Feb) and you can post articles to your own blogs controlling everything from one central point.
• Article Marketing Automation – A good service.
• Content Crooner – Submits to Article Directories and the Blog Network
• ArticleQast - though they use the same network as Unique Article Wizard & UAW has more features unless you get ArticleQast through StomperNet which is outstanding.

Article Directory Submitters

Article Directory Submitters automate the process for you as article submission is a very time consuming task. Some article submitters will automate 99% of the process, whilst others require you to do some work. There are many on the market so try to get one which also allows you to spin content and has the top article directories included.

Here are a few you can check out. I have not used any of these so I cannot comment or recommend, I just did some research in the Warrior Forum and these were the ones recommended:

• Unique Article Wizard – This is web based. It is a monthly subscription and has a Money Back Guarantee. It has an outsource article writing arm and a spinning capability. It submits to hundreds of article directories, ezines and over 10,000 blogs. It will post to your own blogs so you can manage all of your content from one area. It also manages video, pictures and audio. AND if you want you can have articles submitted to your blog from other members (that’s the 10,000+ blog network). It’s pretty amazing.
• Magic Article Rewriter and Submitter – This also looks pretty good but there was a note saying it doesn’t submit to the top directories… you may need to check that one out. You can buy them both separately so up to you. There are videos on the sales page so make sure you watch them (if you can put up with the automated voice) as the software looks pretty good.
• Article Submitter (Brad Callen) – There are 2 versions of this. A free one which submits to 80 directories but some of them don’t work and you have to do one directory at a time OR a paid one which has over 700 directories and is completely automated… there wasn’t any feedback on this product though Brad Callen in general is highly regarded and normally produces great products. NOTE: For Limited ability FREE version click link above, then click ‘Article Submitter’ tab along top, the ‘Download For FREE Here’

Article Spinners

There are 2 types of spinners: fully automated and ones where you need to do a bit of work re-writing sentences or selecting words to replace. Whilst the 1st options sounds amazing and can produce 1000 articles from just 1 article, usually only 5% of those articles are just gibberish. If you put in 30 mins with a good spinning program then you can create 10+ unique, quality articles that the directories will accept. The more time and options you put into the system, the more spun articles you will get.

• The Best Spinner – The name speaks for itself, it REALLY IS! This has a HUGE database (hundreds of thousands) of useful synonyms for not only words, but also phrases. It is very impressive. Lots of great features which make spinning articles really quick, easy and high quality. Watch the video on the Sales page to see it’s power, if you spin then it will be worth 15 minutes of your time as it will save you days over time. It also includes PLR as you can use other users submitted articles, you can add your articles to the directory with your links for backlinks AND you can post straight to WordPress… I cannot recommend it highly enough!
• Magic Article Rewriter – Seperate software to Magic Article Submitter but you can purchase both together for a discounted price.
• Unique Article Wizard – See above

Article Writing Software

Instant Article Wizard 2.0 – This is a software program by Jonathan Leger which speeds up the writing process BIG TIME. You put in your keyword and it will go and grab heaps of sentences from articles using that keyword. you then drag the sentences you want into your article and you can have a new article, in on a topic you know nothing about in minutes. You can then submit as is or quickly fix it up for complete uniqueness… maybe use a spinner at the same time so you can get 10+ articles from that one. Watch the video on the Sales Page to see how great it is… Click Here!

Additional Handy Tools

Word Count Tool – Check how many words your article has

Copyscape – Check to see if you article shows any duplicate content on the web. .05c per search. Good if you’ve rewritten an PLR or want to check articles you’ve had outsourced to ensure they are 100% unique.

Article Checker – Free duplicate content checker. Check your article against the web. Not as detailed or accurate as Copyscape but will do the job.

GoScorpio Dupe Check – Free. Compare 2 articles to see how similar they are. Also has a keyword density checker. I haven’t used this so cannot give any more details than the download page.

Top Article Marketing Training / Products / Courses

If you search the WSO I have no doubt you will find some amazing education on article marketing.

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