Basically SEO search engine optimization is optimizing your website or blog for the search engines so they rank you high in their results (Page 1) and you get lots of traffic. Sounds easy right? Well, not quite unfortunately. SEO optimization can be a changing jigsaw puzzle, you put a piece down and the picture changes on it. There are so many aspects to SEO but here are the foundations:
- Choose keywords that you can rank for – you want High traffic and low competition but don’t be scared of competition. With the right tools you can actually take on a high competition keyword if you have done your competitive research and know you can optimize your site better than just 1 or 2 on the front page.
- Understand your competition and research what you have to do to be ranked above them – how many links, quality of links, keyword usage in Title, PR of the site they are on etc.
- Use your main keyword in your Title, Keyword Tags, Description and several times on your page (or site)
- Use LSI keywords sprinkled through out your page / site
- BACKLINKS, BACKLINKS, BACKLINKS – Did I mention backlinks? You want a VARIETY of quality backlinks with different anchor text linking to your site.
If you are serious about using SEO optimization as a strategy in your business then you need to know how to optimize your site. One of the leading courses in SEO is:
StomperNet – Not only does Stompernet provide invaluable information and education by 21 of the world’s leading SEO experts, including Brad Fallen, but included are some of the leading SEO tools… Market Samurai, Traffic Geyser and much more.
SEO Tools
Keyword Research
These are keyword research tools which have specialized SEO analysis capabilities.
Competitive Research
This is where you research the SEO strategy of the 1st page results for your keyword to see whether you can compete with them. You look at what they have done to get them onto the first page ie. their Page rank, backlinks and what PR those backlinks are, age, keyword density, how and where they have used the main keyword etc.
Toolbars
You will need Firefox for most of these and you can find it here… Firefox browser
To find Competitor Links & information:
Market Samurai – Has an amazing tool called SEO Competition which gives you amazing analysis into your competition. NOTE: StomperNet has Market Samurai included as part of their price plus all of the amazing education and additional must have SEO tools. Check out the Market Samurai training videos to see how this works… Click Here
Traffic Travis – Not only can you do detailed competitor analysis, you can also track the results of your own SEO actions. There are 2 versions – Free and Paid.
Yahoo search: Type this into the search box: “link:url.com” << you don’t need quotations. the url.com is the url you want to find the backlinks for. Do this for each of the 1st page results for Google. This will give you all of the backlinks for each site.
GoRank Keyword Density Analyzer – Free tool. This is handy for competition analysis or to find your own keyword density.
Optimizing Your Blog/Website
Traffic Getting SEO Plugin – This is a fantastic WordPress plug in which completely optimizes your blog. No need to worry about Permalinks and the best settings for each plugin as it is all done for you. There are 2 versions… free and paid. Get the free first by clicking here and once you see the power of the plugin you can upgrade to reveal it’s full magic.
Sitemap Doc – It is really important you put a Google friendly sitemap on your site as it helps Google (and other SE’s) find and spider all of your pages. This is a really easy tool to use to create a sitemap.
Google xml Sitemap Generator for WordPress – This is a WordPress plugin that creates sitemaps.
More will be added as new tools are discovered… subscribe so you don’t miss anything!
